This study, an empirical research, aims to examine the effect of digital transformation, digital orientation, digital leadership and digital strategy on FinTech innovation. It also examines how FinTech innovation influences financial resilience and competitiveness in the context of Jordanian financial firms.
The researchers conducted a quantitative study to collect cross-sectional data from managers in Jordanian financial firms. The findings are based on 166 valid responses, analyzed using partial least squares structural equation modeling.
The research findings indicate that digital transformation, digital orientation and digital leadership have a positive impact on FinTech innovation, whereas digital strategy does not. It also found that FinTech innovation positively and significantly influences both financial resilience and firm competitiveness. Finally, the results confirm a positive and significant relationship between financial resilience and firm competitiveness.
This research contributes to the related literature by exploring how digital technologies can be leveraged to enhance FinTech innovation, thereby strengthening financial resilience and competitiveness in the financial market.
