CULTURAL IMPLICATIONS OF ECONOMIC INTEGRATION: A CASE IN NAFTA

This study investigates the perceptions of Mexican and U.S. managers regarding NAFTA's implications. The results show that both groups agree on many of the issues which had shaped the public debate on NAFTA in the U.S. In particular, that NAFTA would lead to a loss of jobs in the U.S., increase jobs in Mexico, foster political stability in Mexico, and that it would have an adverse impact on the environment. However, the result also revealed a concern, only on the part of Mexican managers, regarding NAFTA's influence on culture and national identity. Implication of the results for future research is discussed.