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The relationship of generic strategy typing and organizational longevity: A preliminary analysis in the comic book industry using the Miles and Snow typology

Milton Mayfield, Jacqueline Mayfield, David Stephens

Competitiveness Review (2007) 17 (1-2): 94–108.

https://doi.org/10.1108/10595420710816641

Published: 01 March 2007

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