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Uncovering the antecedents of trust in social commerce: an application of the non-linear artificial neural network approach

Alhamzah Alnoor, Hadi Al-Abrrow, Hussam Al Halbusi, Khai Wah Khaw, XinYing Chew, Marwa Al-Maatoq, Raed Khamis Alharbi

Competitiveness Review (2022) 32 (3): 492–523.

https://doi.org/10.1108/CR-04-2021-0051

Published: 31 January 2022

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