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Mamoun N. Akroush
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Journal Articles

Organizational capabilities and new product performance: The role of new product competitive advantage

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Mamoun N. Akroush
Journal: Competitiveness Review
Competitiveness Review (2012) 22 (4): 343–365.
https://doi.org/10.1108/10595421211247178
Published: 27 July 2012
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Journal Articles

An empirical model of marketing strategy and shareholder value: A value‐based marketing perspective

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Mamoun N. Akroush
Journal: Competitiveness Review
Competitiveness Review (2012) 22 (1): 48–89.
https://doi.org/10.1108/10595421211200179
Published: 20 January 2012
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