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Keywords: Assumptions
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2013) 23 (2): 114–130.
Published: 22 March 2013
...W. Timothy Few; Molly Few Purpose In his article titled, “The theory of the business,” Peter Drucker suggests that organizations need to frequently challenge the assumptions underlying their theory of the business (TOB) in order to assure that it remains viable. Accordingly, the purpose...
