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Keywords: Business history
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Journal Articles
New paradigm – IMC – under fire
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2005) 15 (1): 72–80.
Published: 01 March 2005
... faced by the realities of organizational exigency. © Emerald Group Publishing Limited 2005 Integrated marketing communications Competitive advantage Marketing communications Business history CR Vol. 15, No. 1, 2005 NEW PARADIGM IMC UNDER FIRE by Philip J. Kitchen EXECUTIVE SUMMARY...
