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Journal Articles
Journal Articles
Competitiveness Review (2006) 16 (2): 106–121.
Published: 01 June 2006
... critical 106 CR Vol. 16, No. 2, 2006 resources as technology, brand, people and organization, capital and integration. Mowery, Oxley, & Silverman (1998) indicated that resources may embody a physical form, such as product designs, or may be intangible, such as brand equity. They further indicated...

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