...Asha Bhatia; Alkis Thrassou; Vaishali Gupta Purpose This study aims to examine how Industry 4.0 technologies enable circular economy adoption and sustainability performance in Indian manufacturing firms, and elucidates the conceptual distinction between Industry 4.0, which represents...

... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Bibliometric analysis Circular economy Ecological marketing Green marketing Government intervention Marketing strategy Social marketing Sustainability marketing The marketing concept was first introduced...

... and participate in actions that create favourable conditions for pursuing low-carbon and circular economy ventures. They not only assist their members in overcoming obstacles related to green transformation but also engage non-members – which can lead to spillovers reaching beyond their borders. Their engagement...