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Keywords: Credibility
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review 1–19.
Published: 14 September 2026
..., this study aims to examine how social media influencers who evoke both hedonic and informative value perceptions can enhance positive perceptions of tap water consumption. It is proposed that persuasive stimuli combining identification, authenticity and credibility elicit both hedonic and informative appeals...
