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Keywords: Cultural differences
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2011) 21 (4): 397–406.
Published: 02 August 2011
... Emerging markets Cultural differences Branding Consumer behaviour Research discusses the strategies employed by Quick, a Belgian‐French fast food restaurant chain, to enter and get established in the Russian market during the global economic recession. The focus is on fast food industry competition...
