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Keywords: Design innovation
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Journal Articles
Competitiveness Review (2017) 27 (5): 533–548.
Published: 16 October 2017
...Xinlu Qiu; Marcelo Cano-Kollmann; Ram Mudambi Purpose The purpose of this paper is to explore how firms achieve competitiveness by implementing design-driven innovation. Design/methodology/approach This paper is a detailed longitudinal analysis of the design innovation underpinning...

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