...Gabriela Barrère; Andrés Jung; Diego Karsaclian Purpose The purpose of this paper is to identify different outcomes in the relation innovation–exports for a firm located in a developing country, depending upon the destination market of its exports (i.e. a developed or a developing economy...

... study provides useful knowledge for any agri‐business firm in Nigeria and other firms in Africa in order to improve their marketing capabilities to gain a competitive advantage in international markets. Today, more and more developing economies make enormous efforts to find the path to market...