Keywords: Differentiation strategy
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Journal Articles
Competitiveness Review (2026) 36 (2): 337–357.
Published: 30 April 2025
... used SMART-PLS software to explore the relationship between their study variables. Findings The results of this study indicate that there is a significant relationship between cost leadership strategy (CLS) and differentiation strategy (DS) with SME performance. In addition, SCS has a positive...

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