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Keywords: Digital age
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2015) 25 (3): 310–323.
Published: 18 May 2015
... of generic strategy in the digital age. It uses inductive reasoning to generalise findings about the Telco sector to other recently emerged (digital-age) industries. Findings – A revised view of Porter’s generic strategy grid is presented and defended. Research limitations/implications...
