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Keywords: Electronic customer relationship management (e-CRM)
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2025) 35 (4): 753–771.
Published: 13 May 2025
... Digitalization Digital marketing Consumer brand perception Social media Privacy Reliability Trust Electronic customer relationship management (e-CRM) Digital business is becoming essential for traditional businesses, altering every aspect of our lives. With rapid technological advancements...
