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Keywords: Failure
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2015) 25 (2): 205–217.
Published: 16 March 2015
...Ilan Alon; Michèle Boulanger; Everlyne Misati; Melih Madanoglu Purpose – The purpose of this study is to show how franchisor characteristics influence franchisee failure. To achieve this aim, we developed a heuristic model using the methodology and power of predictive analytics. Design...
