... greenwashing ( PGWA ) and ethical leadership ( ETLE ) jointly shape this relationship. Design/methodology/approach A moderated moderation and mediation model was tested using survey data from chief financial officers in Vietnam’s manufacturing sector. Findings AICA significantly improves EAEF, which...

...) integrating bibliometric and co-citation analyses (via VOSviewer) of 83 peer-reviewed articles (2015–2025) from Scopus. Findings Behavioural intention models (e.g. Theory of Planned Behaviour) dominate as the theoretical backbone, while credibility constructs, such as authenticity, greenwashing...