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Keywords: Liability of newness
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Journal Articles
Competitiveness of sharing economy companies in emerging markets
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2021) 31 (2): 297–309.
Published: 10 April 2020
... is developed which posits that people’s willingness to use the sharing economy is negatively related to liabilities of newness and positively related to consumer innovativeness and interpersonal trust. The relationship between cost and willingness to use is likely to vary on a case-by-case basis depending...
