Keywords: Market environment
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Journal Articles
Competitiveness Review (2026) 36 (2): 337–357.
Published: 30 April 2025
...Abdulkader Zairbani; Senthil Kumar J.P. Purpose This study aims to investigate the mediation effect of supply chain strategy (SCS), market environment (ME) and innovation (IN) on the relationship between competitive strategy and small- and medium-sized enterprise (SME) performance. Design...

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