...Mamoun N. Akroush Purpose The purpose of this research is to examine an empirical model of marketing strategy and shareholder value through customer satisfaction and financial performance by using a value‐based marketing approach on organisations listed in Amman Stock Exchange Market operating...

... with classic marketing strategy principles including the marketing mix elements of product, price, promotion and distribution can lead to a brand's success in the international arena. Research limitations/implications Though there are several universal marketing “truths” presented in this paper, a caution...

... the recommendation for more of such studies. Ivan Abel can be contacted at: abeli@stjohns.edu © Emerald Group Publishing Limited 2008 Competitive strategy Marketing strategy Innovation Market entry Audio media Timing of market entry is one of the most critical decisions firms have...