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Keywords: Multinational enterprises (MNEs)
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2017) 27 (5): 516–532.
Published: 16 October 2017
...Tulsi Jayakumar Purpose The purpose of this paper is to understand the competitive landscape of emerging market economies (EMEs) and the implications of business models and strategies used by multinational enterprises (MNEs) to enter and operate in such landscapes. It does so by considering...
