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Keywords: Online databases
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2006) 16 (1): 38–43.
Published: 01 March 2006
...R. Dale Wilson This paper illustrates how online databases, available from commercial vendors, can be used as the foundation for developing new business strategies. Emphasis is placed on the use of customer relationship management (CRM) ideas to identify new prospective customers for a high‐tech...
