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Keywords: Online shopping
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 125–143.
Published: 26 January 2023
... toward online shopping. Design/methodology/approach A survey questionnaire was carried out targeting 357 Palestinian millennials. In total, 311 valid responses were processed and analyzed using PLS-SEM model fitting approach. Findings The findings demonstrate that the impact of ease of use...
