... predictive analytics. This could be seen in a software system that predicts which products customers are likely to purchase. Cognitive engagement, the last category, is mostly seen in the form of chatbots that engage in 24/7 customer support by using natural language processing and machine learning...

...Ilan Alon; Michèle Boulanger; Everlyne Misati; Melih Madanoglu Purpose – The purpose of this study is to show how franchisor characteristics influence franchisee failure. To achieve this aim, we developed a heuristic model using the methodology and power of predictive analytics. Design...