... media, privacy, reliability, trust and electronic customer relationship management, on consumer brand perception. Design/methodology/approach The research used a quantitative approach. Secondary data was used to provide a foundation for the study through a literature review, while primary data...

... regarding individual consumers. As firms consider employing RFID, what are the key questions in terms of effective use, level of commitment, and customer privacy rights? Will industry groups agree on technology standards and/or guidelines on using information? Will government get involved? Will different...