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Keywords: Proenvironmental behavior
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (4): 807–831.
Published: 28 September 2023
...Felicia Naatu; Ilan Alon; George Kofi Amoako; Dekuwmini Mornah Purpose This study aims to fill the gap on proenvironmental behavior studies among consumers in bottom of the pyramid (BOP) market by examining the relationship between values, beliefs and norms among Ghanaian consumers. Design...
