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Keywords: Region branding
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2014) 24 (4): 293–305.
Published: 12 August 2014
... of the region/city, and on some occasions, also tourists. © Emerald Group Publishing Limited 2014 Made-in Emerging countries Developing countries Country branding Region branding The brands of many companies from emerging countries such as Brazil, Turkey, India and Russia are perceived...
