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Keywords: Retail banking
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 92–106.
Published: 20 November 2023
... offer strategic insights to enhance CE and PI, ultimately contributing to the advancement of the retail banking industry. The financial service provider must prudently interrelate digital and physical platforms to make the customer journey fruitful. Originality/value To the best of the authors...
