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Keywords: Romania
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2010) 20 (2): 126–138.
Published: 30 March 2010
...M. Bengtsson; T.L. Wilson; Roxana Wright Purpose Strategies of embedding into the local environment are considered critical for multinational companies (MNCs) operating in Central and Eastern Europe. The purpose of this paper is to analyze such strategies in Romania. Design/methodology/approach...
