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Keywords: S-O-R framework
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2024) 34 (1): 92–106.
Published: 20 November 2023
...’ knowledge, this study is the first to look at the effect of key drivers on the PI of active retail banking customers in national capital region, India by using the S-O-R framework. The second organism aspect is the client’s inner state, which shows his experiential response to stimuli. By adopting...
