Keywords: SEM
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Journal Articles
Journal Articles
Competitiveness Review (2024) 34 (1): 193–207.
Published: 25 July 2023
...Yousif Abdullatif Albastaki Purpose The purpose of this paper is to explore how the technology acceptance model (TAM) and structural equation modeling (SEM) might be used to assess customer acceptance of financial apps aiming at paving the road for enabling a cashless society in the Kingdom...

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