...Asad Abbas Jaffari; Saba Shaikh; Maria Palazzo; Sadia Yaqub Khan Purpose Drawing on signalling theory and trust theory, this research aims to explore how consumers’ perceptions of AI involvement in sustainability communication shape perceived authenticity, green brand trust and green purchase...

... on information asymmetry and trading volumes in the Jordanian banking industry. Design/methodology/approach This study uses a quantitative, comparative causal research approach based on agency and signalling theories. The analysis uses imbalanced panel data from 59 publicly traded financial firms spanning...