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Keywords: Sponsorship
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review 1–24.
Published: 17 June 2026
...Konstantinos Koronios; Lazaros Ntasis; Panagiotis Dimitropoulos; Paraskevi Dekoulou Purpose This study aims to examine the impact of sports sponsorship on consumer engagement with sponsoring companies in both social media and real-life contexts. It proposes a theoretical framework where...
