Keywords: Standardization
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Journal Articles
Competitiveness Review (2011) 21 (4): 382–396.
Published: 02 August 2011
...Maktoba Omar; Marc Porter Purpose The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a new market directly. In the context of international business market entry, much research emphasis has...
Journal Articles
Competitiveness Review (2010) 20 (1): 31–42.
Published: 26 January 2010
...Bakr Bin Ahmad Alserhan Purpose The purpose of this paper is to explore the extent to which the standardized IT deployment strategy is employed within the manufacturing‐exporting firms in Jordan. Design/methodology/approach A total of 500 self‐administered questionnaires are delivered...
Journal Articles

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