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Keywords: Strategic agility
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2017) 27 (2): 113–131.
Published: 20 March 2017
... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Franchising Strategic agility Economic conditions The increase in academic research on franchising corresponds with its worldwide growth (Bürkle and Posselt, 2008 ; Combs et al., 2004...
