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Keywords: Strategic planning
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Journal Articles
Journal:
Competitiveness Review
Competitiveness Review (2013) 23 (2): 114–130.
Published: 22 March 2013
... of this paper is to introduce the repertory grid technique (RGT) and illustrate how it can be used as a strategic planning tool to surface the assumptions underlying an organization's TOB. Design/methodology/approach The RGT's merits as a planning tool are demonstrated through a case study involving...
