...Kwabena Abrokwah-Larbi Purpose This study aims to examine the relationship between innovation and sustainable marketing in improving competitive marketing performance through sustainable initiatives undertaken by small and medium-sized enterprises (SMEs), using the theories of dynamic capabilities...

...Matteo Rossi Purpose This paper aims to investigate the relationship between environmental, social and governance ( ESG ) practices and the financial performance of small- and medium-sized enterprises (SMEs) through a sustainable marketing lens. It conceptualizes ESG engagement not merely...

...Seyed Hossein Razavi Hajiagha; Hannan Amoozad Mahdiraji; Salar Keshavarz Hedayati; Demetris Vrontis Purpose This study aims to develop a comprehensive decision-making framework to identify, localise and prioritise the key challenges hindering the implementation of sustainable marketing in the food...

...-based framework that integrates sustainability and quality management principles to address critical environmental, regulatory and process efficiency challenges in India’s animal-based manufacturing clusters (slaughter/leather), with actionable implications for sustainable marketing. Design...

...Gerardo Petroccione; Marco Taddei Purpose This paper aims to systematically reviews and synthesises post-COVID-19 research on consumer payment behaviour, examining how the accelerated diffusion of digital and contactless payment solutions intersects with sustainable marketing concerns, including...