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Keywords: Toy industry
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Journal Articles
Product recalls and product-harm crises: A case of the changing toy industry
Available to Purchase
Journal:
Competitiveness Review
Competitiveness Review (2014) 24 (3): 190–210.
Published: 13 May 2014
...Syed Tariq Anwar Purpose – The aim of this study is to investigate and analyze product recalls and product-harm crises in the US toy industry, which is a major area in marketing and firms' competitiveness. Design/methodology/approach – By using longitudinal data from the US Consumer Product...
