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Purpose

The paper introduces a tool to intensify organizational learning during a new technology development process.

Design/methodology/approach

The study used a participatory approach and a series of interviews carried out in five new technology development case projects in the field of wireless communication. The paper reflects the findings to one case study.

Findings

The paper introduces the concept of a personal technology orientation as a practical tool for managers and other key persons to intensify an organization's learning process in adopting new technology solutions by offering important data in a right form for every person.

Practical implications

The paper has real practical implications for leaders/managers and learning and development professionals in field of technology development.

Originality/value

The paper provides useful information for managers in the area of technology development or technology management.

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