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Purpose

This article presents findings from a recent study that examined award-winning digital principals. Findings are summarized with regard to the preparation and practice of school administrators.

Design/methodology/approach

The participants in the research study were 12 U.S. principals recognized for their digital principal leadership. The researchers interviewed the leaders to better understand the challenges and opportunities of being an innovative principal.

Findings

Digital principals engage their teachers in professional development in a differentiated manner rather than a ‘one size fits all’ approach. They are resourceful advocates for infrastructure upgrades and curriculum change. They are actively involved in professional networks that extend beyond their school walls. These principals empower teachers as leaders within and outside of their school. Finally, they helped tell the story of their school culture in unique ways.

Originality/value

With the onset of the pandemic, principal leadership has changed. Organizations can learn from innovative principals in this work and incorporate it into their preparation, professional development, and evaluation practices. School building leaders must emerge from the pandemic equipped to proactively lead the new normal of technology-savvy leadership opportunities.

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