Market orientation, NPD performance, and organizational performance in small firms

Article Type: Abstracts From: Development and Learning in Organizations, Volume 24, Issue 2

Ledwith A., O’Dwyer M.The Journal of Product Innovation Management (USA)November 2009Vol. 26 No. 6Start page: 652No. of pages: 10

Purpose – Studies the relationships between market orientation, new product development (NPD) performance, and organizational performance in small companies. Design/methodology/approach – Reviews the literature relating to market orientation in small companies and new product performance in small companies is presented to provide the basis for the research model linking three market orientation factors (customer orientation, competitor orientation,inter-functional coordination) and five new product performance factors(market-level measures, financial measures, customer acceptance measures,product-level measures, timing measures) to organizational performance. Reports the results of a cross-sectional survey of 106 small companies in Ireland operating in a range of manufacturing industries to gather data relating to market orientation, new product performance, and organizational performance.Article type: Research paperISSN: 0737-6782Reference: 38AX852

Keywords: Business performance, Economic performance,Financial performance, Financial performance, Innovation, Market orientation,Organizational performance, Performance measurement (quality), Product development, Product innovation, Republic of Ireland, Small enterprises, Surveys