Return on investment in executive coaching: effective organizational change

Article Type: Abstracts From: Development and Learning in Organizations, Volume 26, Issue 5

Atkinson P. Management Services, Spring 2012, Vol. 56 No. 1, Start page: 20, No. of pages: 4

AbstractPresents the second part of a two-part series focusing upon the positive benefits that coaching can deliver to create long-term effective change for any business or organization (for part one see Management Services,Winter 2011, Vol. 55 No. 4, p. 44). Offers evidence that coaching generates a healthy return on investment (ROI), and recognizes that it can also develop large-scale organizational change very quickly. Notes that coaching focuses on moving well beyond the transfer from “simple” to “complex”learning, which can be at the heart of attitudinal change. Explains that evidence that coaching and facilitation generates a healthy ROI can be seen through the lens of changes in attitudes, and core values and behaviours. Looks at the year 2012 from the viewpoint of accountability of training as a change process. Summarizes ROI training issues versus leadership coaching, reviews progress in this direction, considers issues involving coaching for all, and compares directive versus non-directive strategies .ISSN: 0307-6768 Article type: Viewpoint Reference: 41AJ215

Keywords: Business performance, Coaching, Management services, Organizational change, Organizational performance, Performance measurement (quality), Return on investment, Training