Open figure viewer
Purpose
– This column aims to discuss a tool used in user experience studies called personas.
Design/methodology/approach
– This is a conceptual column discussing personas as a design tool.
Findings
– Personas can be a powerful tool used in the design of digital library services.
Originality/value
– The personas methodology could be a very powerful tool for libraries in helping them understand their constituent populations and serve them better.
© Emerald Group Publishing Limited
2014
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