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In order to make competent decisions, maintain excellent collections and provide patron‐centered services, digital libraries must pay attention to how they store, manipulate and reuse data. This paper examines three critical notions that address this need: data persistence, data warehousing, and data repurposing. Each of these topics is defined and examined, and examples are provided which correspond to those notions. These topics are harmonious in that they each exemplify a facet of data utilization that is central to digital content preservation, strategic planning and decision making as well as the provision of digital services, all of which are central to the mission of digital libraries and traditional libraries that increasingly deal with digital content.

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