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Purpose
This article seeks to describe the challenge of providing impactful research assistance to college students.
Design/methodology/approach
The article discusses student perceptions of librarians, and the lack of awareness students have about the reference and research support provided by librarians.
Findings
The article suggests alternative approaches to engaging students may break down barriers, but are no replacement for individual consultation.
Originality/value
The article provides thoughts around retention of librarian approachability in the digital age.
© Emerald Group Publishing Limited
2012
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