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Purpose

This paper aims to describe the approach taken by an Australian university library in using data visualisation to increase the academic/library staff collaboration.

Design/methodology/approach

The authors have undertaken a critical review of the literature as the foundation for their case study, which presents observations and reflections arising from their first-hand experience with infographics.

Findings

The use of data visualisation, specifically infographics, to present data about relatively low student engagement from a designated school with the Griffith University Library led to increased communication between the school and the Library. In addition, the Library has increased its use of infographics to demonstrate library impact to both academic and non-academic audiences.

Practical implications

This case study would be useful to libraries wishing to demonstrate to the academic staff their capability to partner with faculty to achieve the institutional goals.

Originality/value

This case study outlines the advantages of librarians partnering with academics in terms of major university drivers, such as student success and student retention. It provides an example of the use of infographics as an effective communication strategy in an academic library.

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