Keywords: Conversion rate
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Journal Articles
Digital Library Perspectives (2017) 33 (1): 8–13.
Published: 13 February 2017
...Robert Fox Purpose This study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services. Design/methodology/approach This column is a viewpoint piece...

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