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Purpose

This paper aims to analyze the determinants of broadband diffusion, taking into account supply‐side factors such as market entry regulation and demand‐side factors such as secondary education attainment.

Design/methodology/approach

This paper analyzes 27 countries from the European Union (EU) from 1996 to 2009 using qualitative comparative analysis (QCA), which combines quantitative and qualitative methods.

Findings

The main findings point out that there is one way for “innovator” adopters and “laggard” adopters in broadband diffusion, while there are few ways for the remaining adopters. Moreover, high entry regulation is associated more with “innovator” adopters, “early adopters” and “early majority adopters” in broadband diffusion, while medium and low entry regulations are associated more with “late majority” and “laggard” adopters in broadband diffusion.

Social implications

This paper suggests that high secondary school attainment is a necessary factor for broadband innovator countries. By contrast, low income and low secondary school attainment are factors connected with late majority and laggard broadband adopters.

Originality/value

At present, there is no other research about broadband diffusion or technology diffusion that uses this mixed approach. While the results may not be very conclusive, they will serve as an initial springboard for further research into more specific‐variable studies.

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