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Volume 2, Issue 6
1 December 2000
This article was originally published in
Info
Info Cover Image for Volume 2, Issue 6
Case Report| December 01 2000

Chinese roulette: Telstra’s strategic alliance with PCCW Available to Purchase

Kidnapillai Selvarajah
Kidnapillai Selvarajah
TeleResources Pty Ltd, Unit 2A, 4‐6 Aquatic Drive, Frenchs Forest, PO Box 693, Brookevale NSW 2100, Australia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1465-9840
Print ISSN: 1463-6697
© MCB UP Limited
2000
Info (2000) 2 (6): 583–594.
https://doi.org/10.1108/14636690010801744

Looks at the current market environments of Telstra and PCCW, and analyses the issues and concerns raised by the announcement of this strange marriage. Concludes the main attraction for both parties is the hug untapped telecommunications market in China and other Asian countries.

Keywords:
Alliances, Telecommunications, Marketing environment
This content is only available via PDF.
© MCB UP Limited
2000
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